What began as an SEO optimisation project quickly evolved into a complete brand and digital transformation. Sagesse et Lumière initially faced a key challenge: potential clients struggled to find essential information when searching online, limiting the website’s visibility and effectiveness.
Strategic Approach
An in-depth analysis of the existing content, page structure and visual choices revealed opportunities to go beyond SEO improvements.
Rather than limiting the work to technical optimisation, a broader approach was adopted:
- clarifying the message
- restructuring the content
- redefining the visual identity
This allowed the project to evolve into a more coherent and impactful digital experience.
Starting Point
The original website had been entirely created by the client. While simple and functional, it lacked structure, clarity and strategic positioning.
This kind of initiative deserves recognition — building a website independently requires time, commitment and a strong willingness to learn. It provided a valuable foundation to build upon.
Brand IdentityYour Title Goes Here
A new logo was created, inspired by the lemniscate symbol, reflecting continuity, balance and personal growth.
The visual identity was then refined through a carefully selected colour palette and imagery, bringing consistency and a more professional tone to the brand’s communication.
Website Redesign (WIX)
The website was redesigned on WIX, with a strong focus on clarity, usability and content hierarchy.
Key improvements included:
- clearer navigation and page structure
- better organisation of information
- improved readability and user journey
This resulted in a more intuitive and engaging experience for visitors.
Your Title SEO & Digital SetupGoes Here
The project included a comprehensive optimisation of the site’s on-page SEO to enhance search engine visibility and improve organic reach.
Actions included:
- optimisation of page titles, structure and keywords
- improved content clarity and relevance
- better alignment between user intent and site content
In addition, essential tools were implemented:
- creation of a Google Business Profile
- integration of Google Analytics
These foundations enabled ongoing performance tracking and local visibility.
Lead Generation & Automation
The contact and registration process was redesigned to improve efficiency and save time.
New forms were created, supported by automated workflows to handle responses and follow-ups. A simple CRM logic was introduced to organise and manage contacts more effectively.
This allowed the client to focus on their core activity while reducing administrative workload.
Outcome
The result is a cohesive brand identity and a high-performing digital platform that strengthens credibility, improves visibility and supports the client’s growth over time.
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