Paix & Sérénité Project

New Identity & SEO Optimisation of Paix et Sérénité

Brief

• Improve online visibility, strengthen search engine performance and create a more cohesive and recognisable brand presence with a logo.

Approach

The project began with an SEO audit and strategic recommendations to improve search visibility and help the website perform better on Google. In addition, the creation and optimisation of a Google Business Profile helped strengthen local presence, improve local SEO and increase discoverability.

As no logo or favicon had been created, a new visual identity was developed based on the imagery and atmosphere already chosen by the client for the website.
First, a logo was designed to create a stronger and more recognisable brand presence. It was then adapted for use as a favicon, ensuring consistency across all digital touch points.

Furthermore, a bespoke colour palette was created from the logo and applied across the website to improve visual harmony, reinforce brand identity and deliver a more professional user experience.

Finally, the project included on-page SEO optimisation to improve content structure, keyword relevance and overall website performance, helping the brand achieve stronger visibility and credibility online.