Birth Announcement Card for a Baby Sister

Margot birth card announcement

Brief

Create a two-page birth announcement card for the arrival of a second child, featuring a playful illustration and a warm, personal message while preserving an elegant and memorable design.

Approach

The project focused on the design of an A6 two-page birth announcement card for Margot’s little sister, printed in 2010. The concept was built around the phrase “Doing silly things tastes better if we are two”, bringing a playful and emotional tone to the announcement.

The initial request was to create a childlike illustration showing a little girl doing something slightly mischievous, reflecting the fact that the couple already had a daughter and wanted to celebrate the arrival of a second child with humour and tenderness.

The final design combined personalised illustration, refined typography and a balanced layout to create a timeless keepsake, both intimate and visually memorable for family and friends.